Stitch expected to be 2025's top toy

Disney's Stitch is expected to be the most popular toy of 2025, with a strong presence at the upcoming Toy Fair in New York City. The event starts on March 1 at the Javits Center, showcasing various Stitch merchandise. The excitement around Stitch has grown on social media, highlighted by a viral Super Bowl ad and millions of likes on TikTok. The character appeals to teens and tweens, leading to a surge in sales of related products like backpacks and water bottles. Other notable toys include ZipString, which has gained popularity similar to the fidget spinner trend, and Loop Labs, a new music creation toy. Both will be featured at the Toy Fair alongside products inspired by dinosaurs and dragons.