Spynn balances AI with human touch for authentic PR

Spynn, a PR firm, is using a hybrid approach of AI and human expertise to create more authentic and engaging content for its clients. This strategy aims to improve brand reputation. Spynn's method involves AI for initial content drafting and trend identification, while human experts focus on strategy, relationship building, and infusing campaigns with emotional intelligence. This approach has led to increased engagement and conversion rates for clients. CEO Matteo Ferretti believes that AI should enhance, not replace, the human touch in PR. The firm's success highlights the importance of authentic storytelling in an industry where consumers are increasingly skeptical of manufactured content.