Sony and Olivia Rodrigo launch custom LinkBuds to enhance fan experience

Sony Electronics has expanded its partnership with Olivia Rodrigo, launching new custom wireless earbuds called LinkBuds Fit and LinkBuds Open. These products, designed with input from Rodrigo, feature personalized sound settings for her albums SOUR and GUTS. The collaboration includes a vibrant ad campaign filmed in New York City, showcasing Rodrigo using the LinkBuds. A limited-edition MetroCard featuring Rodrigo and her earbuds was also released in partnership with the MTA. On December 3, Sony hosted a pop-up event in New York, transforming a subway station into a themed experience. Fans enjoyed exclusive merchandise, art, and a meet-and-greet with Rodrigo, highlighting the connection between artists and their audience.