Soltour drives digital transformation to enhance tourism experiences in Spain

Spain's tourism sector contributed nearly €187 billion to its GDP last year, driven by digitalization. Soltour's CIO Miguel Abril noted that technology has transformed customer experiences and operational efficiency, with 70% of organizations adopting emerging technologies like AI. Soltour has launched a digital transformation plan to enhance its technological infrastructure and improve services for travel agencies and users. The company recently redesigned its web platform, adding over 100 new features to optimize efficiency and personalize travel searches. Looking ahead, Soltour aims to strengthen its technological infrastructure to provide more personalized and secure experiences. The focus will be on continuous improvement, data security, and integrating advanced technologies to maintain competitiveness in the tourism sector.