Sleepwear market sees growth with new brands and sustainable options
elle.com —
In 2025, sleepwear has evolved into a significant fashion category, with brands like Stripe & Stare and If Only If Nightwear leading the way. These brands focus on comfort, sustainability, and inclusive sizing, catering to diverse consumer needs. New entries like Damson Madder and Cou Cou Intimates offer playful designs and eco-friendly materials. Established brands like Skims and Olivia Von Halle continue to innovate, providing luxurious options that blend style and comfort. Retailers like John Lewis & Partners and Elizabeth Scarlett are expanding their nightwear selections, emphasizing quality and conservation. The market now features a wide range of styles, from classic cotton sets to chic silk ensembles.