Siddharth P. Malhotra discusses the evolution of storytelling in the OTT era with new series Doctors

Siddharth P. Malhotra, known for his work in medical dramas, directed the new series "Doctors" on JioCinema. He aimed to portray a realistic view of doctors, moving beyond traditional stereotypes to show their personal struggles and ethical dilemmas. Malhotra's previous success includes the blockbuster "Maharaj." He emphasizes that the rise of OTT platforms has changed content consumption, increasing audience expectations and allowing for more diverse storytelling. However, success is now measured by viewership and engagement rather than box office sales. While OTT offers creative freedom, it also presents challenges. Creators must engage viewers to secure future projects, making the landscape competitive and data-driven. Malhotra believes this shift demands innovative storytelling to stand out in a crowded market.