Shoppers weigh online versus in-store deals as Black Friday approaches

As Black Friday approaches, shoppers are weighing the benefits of online versus in-store shopping. Online shopping offers convenience, allowing customers to compare prices and avoid crowds, while in-store deals may include exclusive offers and immediate purchases. Discounts vary, with in-store sales averaging 20% to 37% during the Thanksgiving week, while online deals average around 34%. Some retailers may offer similar discounts in the weeks leading up to Black Friday, making research important for finding the best prices. Consumers should be cautious of deceptive pricing tactics, as some retailers may inflate discount figures. A study found that misleading pricing can obscure actual savings, highlighting the need for careful evaluation of Black Friday sales.