SEVENTEEN leads December brand reputation rankings for boy groups in South Korea

The Korean Business Research Institute has released the December brand reputation rankings for male idol groups. The rankings are based on data collected from November 7 to December 7, focusing on consumer participation and media coverage. SEVENTEEN ranked first with a brand reputation index of 6,106,152, a 33.82% increase from November. BIGBANG moved to second place with a 341.34% rise, reaching 4,696,756. BTS, Stray Kids, and NCT followed in third, fourth, and fifth places, respectively.