Sandia Laboratory Federal Credit Union rebrands as Sunward to enhance member services

Sandia Laboratory Federal Credit Union has rebranded as Sunward, effective November 12, 2024. This change aims to position the credit union as a modern financial institution focused on better banking services for its members and communities in the Southwest. The new branding will be visible across branches, billboards, and online platforms. Sunward will continue to offer the same services, with no ownership changes, and is committed to enhancing member experiences through new rewards programs and improved digital tools. The rebranding reflects a broader strategy to expand access to financial services and foster community relationships. The transition will be completed in 2025, with ongoing communication to members throughout the process.