Samsung launches mobile cloud gaming platform in North America

Samsung has launched its mobile cloud gaming platform in North America, allowing game developers to reach Galaxy device users more efficiently. This platform enables instant gameplay without downloads, improving user acquisition and revenue potential. A recent case study shows that VIZOR, a game developer, achieved a 25% higher return on ad spend using Samsung's platform compared to traditional methods. This success highlights the platform's effectiveness in attracting new players. Starting May 15, 2025, Samsung will implement an 80/20 revenue share model for games on the Galaxy Store, benefiting developers and publishers. This change aims to enhance profitability and streamline operations for partners using Samsung's cloud gaming technology.