Samsung increased UK trade-in values to boost sales

Samsung has significantly increased trade-in prices in the UK for its smartphones, a departure from its usual promotional strategy. This change aims to boost sales of the new Galaxy S25 Edge. The UK now offers higher trade-in values for older Samsung phones compared to the US, along with a free Galaxy Tab A9 Plus with purchases. This includes models like the Galaxy S22 Ultra and S23 Ultra, with prices exceeding US valuations. This shift in strategy may be due to reported underperforming sales of the Galaxy S25 Edge. Samsung is also offering additional discounts and bundles to attract customers, potentially anticipating further price cuts.