Samantha Armytage's return to morning TV fails to boost Today show ratings

Samantha Armytage recently began a two-week fill-in role on the Today show after leaving Seven. Despite the publicity surrounding her debut, ratings show that viewers are still favoring Sunrise, which attracted 980,000 viewers compared to Today’s 749,000. Armytage's return to morning television has not significantly impacted ratings, as Sunrise hosts David Woiwod and Monique Wright continue to perform well. Insiders suggest that viewers prefer the new dynamic over Armytage's presence on Today. While Nine acknowledges the soft ratings, they remain optimistic about Armytage's potential. There is speculation about her future role, but no plans to replace current co-host Sarah Abo, who is popular with the audience.