Sales of handmade pithas rise in Guwahati ahead of Bhogali Bihu

As Bhogali Bihu approaches, sales of traditional handmade pithas are increasing in Guwahati. Markets are bustling with sellers using traditional methods, moving away from machine-made options that became popular for convenience. The revival of handmade pitha-making is supported by women's cooperative societies and government initiatives. These groups are meeting the demand for authentic Bihu delicacies, emphasizing local ingredients and traditional techniques. Consumers are showing a preference for homemade pithas, often purchasing them for family members living abroad. The unique texture and cultural significance of these rice cakes distinguish them from ready-made alternatives.