Saie founder Laney Crowell credits New York network for clean beauty brand success

Laney Crowell founded Saie, a clean beauty brand, after leaving Estée Lauder in 2016. With a strong network in New York, she identified a gap in the market for high-end clean beauty products, leading to Saie's launch in 2019. Saie has grown to generate $100 million in annual sales, attracting celebrity investors like Gwyneth Paltrow. The brand focuses on products free from harmful chemicals, responding to customer feedback to ensure safety and effectiveness. In 2024, Saie moved into a new headquarters in Soho, New York. The space allows for client interactions and influencer content creation, reinforcing Crowell's commitment to staying connected with her community.