Rumble growing rapidly but challenges YouTube's dominance

Rumble is a relatively new player in the video-sharing market, trying to challenge the dominance of YouTube. While YouTube has been a leader since its launch in 2005, Rumble is aiming to carve out its own space for users. Rumble focuses on hosting a variety of content, including news, lifestyle, and opinion videos. It has become popular among users looking for alternatives to mainstream platforms. The company reported 67 million unique monthly users and $25 million in revenue in the third quarter of 2024, showing growth from the previous year. Despite its progress, Rumble still struggles with profitability and may remain unprofitable for a while. Many investors are cautious because of this uncertainty. However, Rumble's unique approach to content curation may attract users looking for a more focused experience compared to YouTube's overwhelming number of videos. Analysts expect Rumble to grow by 21% in revenue this year, showing it has potential for future success. The changing media landscape may also offer Rumble opportunities as advertisers look for platforms with fewer restrictions. Some investors wonder if Rumble could become a major player like other successful startups. While the potential exists, many agree that the odds are too uncertain right now. For those interested, it may be wise to keep an eye on Rumble while exploring other investment options.