Roku's ad push makes Apple TV 4K look better

Roku's marketing lead's comments on advertising strategy inadvertently highlight the benefits of Apple TV 4K, potentially boosting its sales. The Roku executive defended the company's increased advertising, including pre-roll ads, as beneficial to consumers. This contrasts with Apple TV 4K, which offers an ad-free experience, making it a more appealing option. Roku's recent launch of new streaming sticks, priced significantly lower than Apple TV 4K, is contrasted by the latter's premium experience. The Roku executive's defense of intrusive advertising, including auto-playing ads, has drawn criticism. This has led to the suggestion that Apple TV 4K's ad-free environment is a key selling point. The article also mentions Roku's potential plans to inject ads into video feeds from other devices. This further emphasizes the contrast between Roku's advertising-focused approach and Apple TV 4K's user experience, which is seen as more streamlined.