Roku Channel targets growth with sports and home content strategy

Roku Channel has gained 2% of TV viewing time, surpassing platforms like Max and Paramount+. The company focuses on sports and home content, avoiding the high spending of larger streaming services. David Eilenberg, Roku's head of content, emphasizes a targeted approach with successful lifestyle and sports programming. The platform has around 90 million monthly active users, allowing for diverse content offerings. Roku is also collaborating with major networks, offering free content to attract viewers. The company adapts its programming based on viewing trends, recently featuring family movies during the holiday season.