Rob Lowe promotes cancer trials after family losses

Actor Rob Lowe is partnering with Eli Lilly to encourage more people to join cancer clinical trials, following the loss of three generations of women in his family to breast cancer. Lowe's grandmother benefited from two breast cancer clinical trials, extending her life. He hopes to raise awareness about the potential benefits of these trials, which offer access to cutting-edge treatments. Only about 7% of U.S. cancer patients participate in clinical trials, limiting access to new breakthroughs. Lowe encourages people to discuss trial options with their doctors, emphasizing the hope they offer.