Rivian excels in technology over traditional automotive design

Rivian is distinguishing itself as a tech-driven company rather than just a traditional car manufacturer. This shift mirrors a larger trend where startups like Rivian and Tesla are changing the automotive landscape, moving away from legacy automakers. During a recent visit to Rivian's Palo Alto facility, it was clear that the company's vehicles function more like sophisticated computers on wheels. While traditional automakers focus on cars as vehicles, Rivian sees them as advanced technology platforms. This perspective may help them stay ahead in the evolving market. Rivian's vehicles have shifted to a new second-generation architecture. Instead of having 17 Electronic Control Units (ECUs), the latest models only utilize seven. This change, based on a zonal architecture, improves efficiency by streamlining operations and reducing the total amount of wiring. Rivian reports that the wiring has been reduced by 1.6 miles and 44 pounds in the newer models. The company emphasizes the importance of powerful software running in their vehicles. Rivian uses chips from both its team and Qualcomm to ensure quick and responsive performance. The software enhances not just entertainment features but also the vehicle's overall functionality and performance. Rivian's infotainment system is considered superior compared to offerings from traditional carmakers. It features a modern design, though some users have noted limitations like the absence of CarPlay and Android Auto. Despite these drawbacks, Rivian's technological capabilities in software are expected to improve further, especially with upcoming autonomous features. Competition in the EV market is heating up. Rivian's tech-first approach is winning attention, even prompting partnerships like Volkswagen's decision to adopt Rivian's software for future vehicles. As Rivian and others push for more innovation, traditional automakers may have to enhance their tech capabilities to remain relevant.