Rhode launches at Sephora September 4th

usatoday.com

Hailey Bieber's beauty brand Rhode will launch at Sephora on September 4th, bringing its popular skincare and makeup products to the retailer. The brand, known for viral items like peptide lip treatments and glazing milk, was acquired by e.l.f. Beauty for approximately $1 billion in May. Rhode, established in 2022, has gained significant traction with Gen Z and millennials, previously selling only through its website and pop-up shops.


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