Reliance launches Yousta to challenge Tata's Zudio in India's value fashion market

Mukesh Ambani's Reliance has launched Yousta to compete with Tata's Zudio in India's value fashion market. Both brands offer products priced under Rs 999, with many items below Rs 499, aiming to attract budget-conscious consumers. Yousta has quickly expanded to 50 stores nationwide, while Zudio, established in 2017, operates 559 stores and has become a leading apparel brand. Zudio's revenue has significantly increased, contributing over Rs 7,000 crore in FY24. The competition between Yousta and Zudio is expected to benefit consumers through stylish and affordable options. Both brands are focusing on unique products and maintaining low prices to capture market share.