Reese's skips celebrity endorsements for humorous Super Bowl ad at volcano

Reese's will not feature any celebrities in its Super Bowl commercial this year, opting instead for a humorous ad set at an active volcano. The ad highlights a new chocolate lava version of Reese's, focusing on entertaining viewers without star power. This approach contrasts with the trend of using celebrities in Super Bowl ads, which has increased significantly since 2020. Advertisers often rely on famous faces to capture attention, especially given the high cost of commercial slots. Reese's has successfully used unconventional strategies in past Super Bowls, showcasing regular people in amusing situations. The brand's strong recognition allows it to prioritize entertainment over celebrity endorsements in its advertising.