Red Bull reports record revenue and profits for 2024 despite slowing growth

Red Bull GmbH reported record revenue and operating profits for 2024, despite experiencing the slowest growth in four years. Net sales increased by 6.4% to €11.2 billion, with 12.7 billion cans sold, a 4.4% rise from 2023. The company expanded its workforce by over 2,000 employees, bringing the total to nearly 20,000. Red Bull continues to focus on beverage sales while also investing in sports sponsorships, which surpassed €1 billion in 2022. Mark Mateschitz, the late founder's son, received a €395 million dividend last year. Red Bull plans ambitious growth and investment for 2025, funded by its operational cash flow.