Pu'er transforms from tea city to coffee capital

In the city of Pu'er, known for its tea, coffee has taken center stage. Located in Yunnan, Pu'er has become recognized as the "Coffee Capital of China." Over the past few decades, coffee cultivation has grown immensely in the region that once thrived on tea. The journey of coffee in Pu'er began over a century ago with the planting of the first seed. Favorable weather conditions helped coffee thrive, leading to the establishment of significant farms. By 2012, Pu'er was awarded the title of "China’s Coffee Capital," and the region now plays a major role in coffee production and trade. Today, the coffee industry contributes significantly to the local economy. Coffee exports reached over 21,000 tons in 2024, a remarkable increase from previous years. Local farmers are enjoying higher prices for their beans, fueled by rising international coffee market trends. Besides the economic benefits, Pu'er is enhancing its coffee tourism. Visitors can experience everything from coffee planting to tasting. Innovative coffee beverages and products are also emerging, showcasing the unique flavors and cultural aspects of the region's coffee. Pu'er is set to continue expanding its reputation in the global coffee market.