Protesters disrupt iPhone 18 Pro launch at Apple Fifth Avenue

appleinsider.com

Apple CEO John Ternus opened Apple Fifth Avenue for the first US sales of the iPhone 18 Pro, but the event was disrupted by child safety protesters from the Heat Initiative group. Protesters parked at least six vans with illuminated signs along Fifth Avenue by 4 A.M., alleging "Apple is powered by child sexual abuse" and questioning Ternus. The store opened at 8 A.M. after a brief closure for decoration. Neither Apple nor the Heat Initiative has commented on the protest. The launch marks Ternus's first major store opening as CEO, with early crowds suggesting strong demand similar to the iPhone 17 Pro release in 2025.


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Protesters disrupt iPhone 18 Pro launch at Apple Fifth Avenue | News Minimalist