Pritchard signed a new endorsement deal with Converse in Boston

Boston Celtics guard Payton Pritchard has signed a new endorsement deal with Converse, a Boston-based company. This new deal comes during his breakout season, where he's a Sixth Man of the Year candidate. He previously wore a teammate's signature shoe. Pritchard chose Converse after considering multiple offers. He will wear the brand's All Star BB Trilliant CX sneakers throughout the remainder of the season. Converse is a Nike subsidiary, familiar to Pritchard from his college days. Pritchard's new deal marks a shift from wearing his teammate's signature sneaker, now opting for the Converse partnership. The deal offers better financial opportunities. He still supports his teammate's brand.