Pottery designer Jono Pandolfi grows side hustle into $6.6 million business
Jono Pandolfi began his pottery side hustle in 2004 and has grown it into a successful business. In 2024, the company is projected to earn over $6.6 million, a significant increase from previous years. Pandolfi's studio in Union City, New Jersey, employs 30 people and produces over a thousand pieces daily. The dinnerware is used in many restaurants and TV shows, contributing to the company's profitability since 2012. The Covid-19 pandemic prompted a shift to direct-to-consumer sales, which now account for nearly half of the revenue. Customers can purchase dinnerware directly from the company's website, with prices starting at $172 for a four-piece setting.