Portuguese pharmacies reaffirm commitment with new identity, campaign

The National Association of Pharmacies (ANF) has unveiled a new identity and launched a campaign to reinforce its commitment to society and the healthcare sector. This rebranding coincides with the organization's 50th anniversary. The ANF's new identity aims to adapt to evolving social and healthcare contexts, emphasizing pharmacies' central role in health promotion. The initiative includes a new brand ecosystem and the "Life Passes Through the Pharmacy" campaign, developed by Havas. The updated branding seeks to modernize communication and strengthen the ANF's voice in advocating for health and pharmacies in Portugal. The new website at www.anf.pt is designed for both the sector and the general public.