PlayMade's AI strategy doubled social media engagement

PlayMade, a bubble tea brand, faced challenges while trying to expand its social media presence. As the brand grew larger, the marketing team struggled to keep up with content creation. They found that free generative AI tools produced generic posts, which required a lot of editing to align with their brand identity. Founder Tan Guo Rong then explored better AI options. He found tools on a platform that specializes in marketing and sales content. These tools helped the team create campaigns based on data from thousands of customer reviews. By analyzing this feedback, they identified the most popular flavors and promotions. The results were impressive. The brand experienced a 100% increase in social media reach. Engagement levels soared by 200%, and the time spent on content creation dropped by 40%. The use of AI allowed PlayMade to connect better with its customers while saving valuable time.