Peyush Bansal makes record investment in NOOE on Shark Tank India Season 4

In a landmark deal on Shark Tank India Season 4, Peyush Bansal, co-founder of Lenskart, invested Rs 5 crore for a 51% stake in NOOE, marking the show's largest investment ever. NOOE is a premium lifestyle brand known for its sustainable, Scandinavian-inspired designs. Founded by Piyush Suri and Nitika Pandey in 2019, NOOE has gained international recognition, including the Red Dot Design Award. The brand's products are sold in nine countries, including at Harrods in London. The founders initially sought Rs 50 lakh for 1% equity. After negotiations, Bansal increased his offer from Rs 3 crore to Rs 5 crore, which the founders accepted, highlighting the brand's potential for growth.