Oscars advertising inventory sold out at steady prices

Disney has confirmed that advertising inventory for the upcoming Oscars telecast is sold out, with prices for 30-second spots ranging from $1.7 million to $2.3 million, consistent with 2024 levels. This year, the Oscars will stream live on Hulu for the first time, providing ad buyers with more opportunities. The show will be hosted by Conan O’Brien, and there is a diverse range of sponsors, including new arrivals T-Mobile and Prudential. Disney is also enhancing the advertising experience with additional integrations and promotions across its platforms. The Oscars will highlight the Los Angeles community's recovery from recent wildfires, and the event will feature a record number of custom creative integrations.