OpenAI plans to raise ChatGPT Plus subscription price to $44 over five years

OpenAI plans to increase the price of its ChatGPT Plus subscription from $20 to $44 per month over the next five years. This move aims to improve profitability as the company faces significant losses despite strong sales projections. The first price hike will be a modest $2 by the end of this year. OpenAI expects to generate $3.7 billion in annual sales this year but anticipates losses of around $5 billion due to high operational costs. New features continue to be added to ChatGPT, including an Advanced Voice Mode for paid subscribers. OpenAI is also seeking up to $7 billion in funding, which could raise its valuation to $150 billion.