Online and in-store prices are now nearly identical

In 2025, the price gap between online and in-store shopping in the UAE has narrowed significantly. A recent study shows that 70% of products have the same price online and offline, with online options cheaper 65% of the time when differences exist. Convenience remains a key reason for online shopping, allowing consumers to shop anytime and compare prices easily. However, shoppers should be cautious of hidden costs like shipping and packing fees, which can negate savings. The trend of 'showrooming' is rising, where customers check products in-store before buying online. Retailers are also blending shopping methods, offering options like 'buy online, pick up in-store' to enhance customer experience.