O'Neill Surf Shop in downtown Santa Cruz to close permanently on January 14

O'Neill Surf Shop in downtown Santa Cruz will close permanently on January 14, after over 25 years in business. The decision comes as the company aims to consolidate operations amid changes in the retail market. The other O'Neill locations in Aptos, Capitola, and the Santa Cruz Beach Boardwalk will remain open. Employees from the downtown store will be offered jobs at these other locations. The closure reflects a shift in the company's strategy, focusing on fewer locations while maintaining service to customers.