O'Neill Surf Shop closes flagship store in Santa Cruz after 25 years

abc7news.com

The flagship O'Neill Surf Shop in downtown Santa Cruz closed its doors after 25 years on Tuesday. The decision to shut down came as the lease expired, and the company chose not to renew it. Despite the closure of the flagship store, three other O'Neill locations in Santa Cruz will remain open. The company plans to continue offering wetsuits and beachwear at these other shops. Jack O'Neill opened his first surf shop in 1952, establishing a brand that has grown into a global name in surfing and beachwear.


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