Nordstrom sells Indian jhola for Rs 4000, sparking outrage

economictimes.indiatimes.com

A US store is selling an "Indian Souvenir Bag," a rebranded Indian jhola, for approximately Rs 4000, prompting online outrage and questions. The bag, produced by Puebco and sold at Nordstrom, features Indian brand logos and is marketed as a luxury item, contrasting with its common, budget-friendly status in India. Social media users expressed disbelief and humor at the price. The jhola, a ubiquitous cloth bag in India, is typically used for everyday tasks and is often available for under Rs 100. The sale has sparked discussions about cultural appropriation and the commodification of everyday items.


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