Nikhil Kamath highlights growth potential in India's men's grooming market

The men's grooming market is rapidly growing, driven by changing societal norms and increased interest in skincare among men. Nikhil Kamath, co-founder of Zerodha, highlights the influence of social media on men's grooming habits. The Indian men's grooming market was valued at $1.6 billion in 2022 and is projected to grow at around 12 percent annually by 2030. Currently, India represents only 6.4 percent of global revenue, indicating significant growth potential. Kamath suggests that businesses can benefit by adopting successful strategies from the women's market. He emphasizes the importance of evolving perceptions of masculinity as more men embrace grooming products and routines.