Nigerian prom dresses wow US teens

Nigerian-designed prom dresses are becoming a viral sensation among US teenagers seeking unique, statement-making gowns. These custom-made dresses, often featuring intricate beadwork and bold designs inspired by African aesthetics, are significantly more affordable than comparable US-made custom gowns. The trend, fueled by social media platforms like TikTok and Instagram, has created a booming export market for African fashion designers, though new US tariffs pose a potential challenge.