Nigerian gaming studios embrace local culture in expanding industry

Nigerian gaming studios are creating games that reflect local culture, such as "The Wild Kingdoms," which features Yoruba traditions. The industry is growing, with revenues increasing from $11 million in 2019 to over $60 million in 2024. Maliyo Games has expanded significantly, employing 36 people and developing games like "Iwaju Rising Chef." Nigeria is now the fastest-growing gaming market in Africa, with nearly a quarter of the continent's studios. Despite challenges like funding and infrastructure, the government is becoming more supportive, establishing a ministry for culture and the creative economy. However, Nigeria's share of global game production remains low, at less than 0.5 percent.