NetJets adjusts pricing and increases flexibility in private jet offerings

NetJets, the largest private jet operator, has adjusted its pricing and program structures in response to market competition. The cost of its 25-hour lease for a Phenom 300 jet is now $278,900, while the more flexible NetJets One card is priced at $225,000. The company has reduced the number of blackout days for the NetJets One card from 45 to 10, increasing travel flexibility. Despite this, NetJets maintains a conservative approach compared to competitors, who are offering more customer-friendly terms post-pandemic. NetJets continues to grow, with operations 50.3% ahead of pre-pandemic levels and an estimated annual revenue of $6-8 billion. The company is also expanding its fleet and exploring sustainable aviation options.