Natural makeup trends dominate summer 2025 beauty

Summer 2025 makeup trends emphasize natural looks, with tinted SPF, cool-toned eyes, ghost lashes, and diffused lips gaining popularity. These trends reflect a shift towards lighter textures and a focus on skincare. Tinted SPF products are replacing heavier bases, offering minimal coverage and a hydrated glow while protecting the skin. Cool-toned eyeshadows and ghost lashes, a minimalist approach to mascara, are also trending, offering a fresh, effortless aesthetic. The diffused lip look, characterized by blurred lip lines and sheer coverage, complements the overall emphasis on natural beauty and a "skin-first" approach to makeup this summer.