National Trust loses members over rising fees and activism

The National Trust has lost 89,000 members between 2023 and 2024, partly due to rising membership fees and criticism over its focus on social justice and historical links to slavery. Membership prices increased by nearly 6%, with a lifetime family membership now costing £3,025. Critics argue that the Trust's emphasis on "woke" culture and political issues has alienated members. Some former supporters express dissatisfaction with the management's approach to history and conservation, leading to a decline in volunteer numbers and site accessibility. Despite the membership drop, visitor numbers to National Trust sites increased by 5% in 2023-24. The organization stated that rising operating costs influenced the recent price hikes, emphasizing its commitment to conservation work.