Naadam raises cashmere sweater price to $98 while emphasizing quality and sustainability

Naadam's cashmere sweaters, previously priced at $75, are now $98 and renamed the "Original Cashmere Sweater." The brand emphasizes high quality, using longer cashmere fibers and avoiding chemical dyes, resulting in a soft, durable product. The sweaters are unisex, come in various colors, and are marketed based on softness. Naadam claims to offer a luxury feel at an accessible price, with a focus on ethical practices and sustainability in production. The company connects directly with Mongolian herders, ensuring fair pay and sustainable practices. Naadam's approach allows them to offer competitive prices while maintaining quality, making their cashmere sweaters a notable option in the market.