Na-kd exits restructuring, invests in new brand identity

Fashion retailer Na-kd is exiting its restructuring process, according to CEO Mattias Jacobsson, signaling a "new era" for the company. The e-commerce company, which entered restructuring due to high loan interest costs, is investing in a new brand identity and plans to open pop-up stores in major European cities. This move aims to boost traffic to both physical locations and its online platform. Na-kd's restructuring application from December 2024 revealed significant debts. The CEO states that the restructuring is in its final stages and will conclude soon, with support from lenders and creditors.