Mumfluencing faces scrutiny over child safety and privacy concerns

Mumfluencing, the practice of monetizing motherhood on social media, has faced scrutiny due to serious issues like child abuse and privacy concerns. Recent cases highlight the risks, including false kidnapping reports and child exploitation for online fame. Maria Foy, a popular Kiwi mumfluencer, has shifted her focus from her children to herself as they grow older. She now emphasizes family content and respects her children's wishes regarding their online presence, after her son expressed discomfort with being featured. While mumfluencing can be profitable, with some earning significant incomes, Foy warns against extreme behaviors for attention. She encourages aspiring influencers to prioritize enjoyment over monetization.