Morrisons' marmalade beats brands, costs 75% less

Morrisons' thick cut Seville Orange marmalade has been rated the best in a taste test by Which?, scoring 75%. It outperformed several big-name brands and is priced 75% lower than some competitors, costing £1.80 for a 340g jar. Duchy’s Organic Seville Orange marmalade came in second with a score of 73%, also priced at £2.10 for 340g. Sainsbury’s Taste the Difference marmalade matched Morrisons on price and score, both receiving positive feedback for flavor and consistency. Other supermarket brands like Asda and Tesco also scored well, while traditional brands like Tiptree and Frank Cooper's received lower ratings. The taste test highlighted the growing competition between supermarket and branded products in the marmalade market.