Mondelez uses AI to develop new Oreo cookie flavors
vice.com —
Mondelez International, known for Oreos and Chips Ahoy, is now using artificial intelligence to create new cookie flavors. Since 2019, AI has helped speed up recipe development and optimize flavor combinations, reducing the need for extensive taste testing. The company claims to have developed over 70 projects with AI, streamlining its product development process. One notable outcome cited is the creation of gluten-free Golden Oreos, highlighting the potential for market expansion. This shift marks a significant change in how Mondelez approaches flavor innovation, moving from traditional methods to AI-driven solutions.