Molly Smith faces criticism for misleading Instagram promotion of fitness app

Molly Smith, winner of Love Island All Stars, has faced criticism from the UK advertising watchdog for a misleading Instagram post. A complaint was made about her promotion for a discounted subscription to her fitness platform, Move With Molly. The complaint stated that users had to pay an additional monthly fee to access the app, despite the promotion claiming full access was included. Molly's team attributed the issue to a technical glitch, which they say has been resolved. The Advertising Standards Authority has noted that they informally resolved the case after Molly's team assured them that similar issues would not happen again. This incident adds to a trend of reality stars facing scrutiny over advertising practices.