Mokobara defends originality against white labelling allegations from social media influencer

Mokobara, a Bengaluru luggage brand, faces allegations of "white labelling" after a social media influencer claimed its bags are similar to cheaper options from China. The brand defended itself, emphasizing its originality and launching a new product line. In response, Mokobara released a creative rebuttal on social media, offering a discount to highlight its commitment to uniqueness. Reactions from consumers were mixed, with some praising the brand's creativity while others felt it avoided the main issue. The situation raises broader questions about transparency in direct-to-consumer brands and their manufacturing practices. Mokobara, which specializes in mid-range to premium luggage, aims to maintain customer trust amid scrutiny.