Mokobara addresses pricing controversy with new product launch and discount offer

Mokobara, a luggage maker based in Bengaluru, has responded to accusations of overpricing its bags, which some claim are rebranded Chinese products. The controversy began after an influencer highlighted lower prices for similar bags elsewhere. In response, Mokobara launched its Moko x Naruto Series and offered a 10% discount with the code "WHITELABEL." The company emphasized its focus on originality in a tweet, addressing concerns about product authenticity. Founded in 2019, Mokobara competes in the mid-premium luggage market against brands like American Tourister and Samsonite. The company raised approximately $12 million in funding in February 2024.